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wood glue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.7M searches
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,724.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.23avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.03–$11.07cheapest to priciest tracked listing — scored on the share inside $15–$100