55
wire nut twister
Worth a lookShows low returns (1.0%), but soft demand (-13.1% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great379.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$5.29–$35.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$114K$114K/yr · 118K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch