40
wire nails
Skip itPrices mostly outside the sweet spot ($4.26–$9.88) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,035.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.36avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 58K searches
Price range
Bad$4.26–$9.88cheapest to priciest tracked listing — scored on the share inside $15–$100