63
wire cutters
Launch itA $2.6M/yr market growing +5.5% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 2.0M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.17–$30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.51avg listing price — sweet spot $15–$100
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,245.27avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand