54
window tape
Worth a lookShows searches that convert (9.6% search→purchase), but a small market ($86K/yr) keeps it on the watch list.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$5.67–$38.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,055.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 63K searches