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window seal
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.67–$32.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$478K$478K/yr · 425K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,468.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-42.6%90-day search growth — must beat 0% to launch