60
window insulation for winter
Worth a lookShows a $1.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.6M$1.6M/yr · 2.3M searches
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Good$2.88–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,400.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-72.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand