51
window draft stopper
Worth a lookShows a sweet-spot price point ($21.39 avg), but soft demand (-57.4% this quarter) keeps it on the watch list.
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$9.23–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good$325K$325K/yr · 342K searches
Review moat
Okay1,650.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-57.4%90-day search growth — must beat 0% to launch