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53

window candles

Worth a look

Shows a sweet-spot price point ($23.43 avg), but soft demand (-9.2% this quarter) keeps it on the watch list.

Market size 60Growth 20Conversion 21Competition 82Returns 20Price range 80Avg price 95Brand share 67Review moat 64Quality gap 63

Avg price

Incredible$23.43

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$8.04–$45.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good948.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$496K

$496K/yr · 1.2M searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Products