55
white hard hat
Worth a lookShows a sweet-spot price point ($58.76 avg), but soft demand (-5.4% this quarter) keeps it on the watch list.
Avg price
Great$58.76avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$7.11–$166.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$294K$294K/yr · 146K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,348avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Signals High Price