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white grout
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.19avg listing price — sweet spot $15–$100
Price range
Good$7.35–$22.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad8,179.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 52K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand