46
whetstone holder
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.92–$48.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good526.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad$48K$48K/yr · 45K searches