51
whalen
Worth a lookShows low returns (1.1%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$118.26avg listing price — sweet spot $15–$100
Review moat
Good1,201.03avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$35.98–$268.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 20K searches
Signals High Price