55
wet sandpaper
Worth a lookShows low returns (0.8%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good$287K$287K/yr · 274K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,812.54avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Price range
Okay$4.38–$22.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand