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wedding lights
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$40.59avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.33–$171.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Review moat
Bad6,309.6avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 75K searches
Signals No Dominant Brand