49
waterproofing membrane
Skip itPrices mostly outside the sweet spot ($12.75–$657.94) — this niche doesn't clear our bar today.
Review moat
Great246.21avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$139.67avg listing price — sweet spot $15–$100
Market size
Good$314K$314K/yr · 148K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$12.75–$657.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price