waterproof wire nuts
Worth a lookShows searches that convert (10.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great329.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.29avg listing price — sweet spot $15–$100
Price range
Great$5.28–$59.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Growth
Good+54.2%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 100K searches