49
waterproof apron
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.84avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.86–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,652.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 42K searches