62
water softener salt
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 1.1M searches
Avg price
Great$51.44avg listing price — sweet spot $15–$100
Review moat
Great210.66avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.81–$109.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand