40
water heater thermostat
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$43.48avg listing price — sweet spot $15–$100
Review moat
Great368.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$9.72–$237.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$127K$127K/yr · 52K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-29.0%90-day search growth — must beat 0% to launch