40
water heater blanket
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.93avg listing price — sweet spot $15–$100
Price range
Great$13.86–$67.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good523.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$127K$127K/yr · 232K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.5%90-day search growth — must beat 0% to launch