31
water bug
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$116.25avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,699avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$25.54–$193.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$172K$172K/yr · 31K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price