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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 73Growth 21Conversion 95Competition 20Returns 64Price range 56Avg price 52Brand share 5Review moat 24Quality gap 65

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$812K

$812K/yr · 528K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.4%

return rate — above 5% kills the launch gate

Price range

Good$5.78–$26.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.28

avg listing price — sweet spot $15–$100

Review moat

Bad5,121

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Search terms