49
vise stand
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good614.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$133.67avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 67K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$28.15–$387.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch