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vise jaws
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$8.18–$54.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,000.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$88K$88K/yr · 99K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch