60
vinyl siding
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good670.69avg incumbent reviews — the moat a new listing must climb
Market size
Good$568K$568K/yr · 224K searches
Avg price
Okay$178.75avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.82–$730.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price