50
vintage lamp
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$64.12avg listing price — sweet spot $15–$100
Review moat
Great400.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.23–$197.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$104K$104K/yr · 385K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale