47
vfd
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Incredible58.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$133.83avg listing price — sweet spot $15–$100
Market size
Okay$103K$103K/yr · 104K searches
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Price range
Bad$17.88–$463.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale