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vent deflectors
Launch itA $2.1M/yr market growing +54.5% this quarter with returns at 2.8% — clears our launch bar.
Market size
Incredible$2.1M$2.1M/yr · 1.3M searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$8.63–$47.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Growth
Good+54.5%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,774.41avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf