55
vapor barrier
Worth a lookShows a $1.5M/yr market, but prices mostly outside the sweet spot ($17.74–$919.17) keeps it on the watch list.
Market size
Great$1.5M$1.5M/yr · 269K searches
Review moat
Great417.69avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$138.82avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$17.74–$919.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price