54
vacant occupied bathroom lock
Worth a lookShows a thin review moat (122 avg reviews), but a small market ($78K/yr) keeps it on the watch list.
Review moat
Great121.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great$49.09avg listing price — sweet spot $15–$100
Price range
Great$7.65–$73.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$78K$78K/yr · 49K searches
Signals Low Review Barrier