64
utility sink
Launch itA $2.9M/yr market growing +13.0% this quarter with returns at 2.3% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 2.1M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great294.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$152.81avg listing price — sweet spot $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$67.28–$409.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price