51
uplight
Worth a lookShows a sweet-spot price point ($40.07 avg), but high returns (6.3%) keeps it on the watch list.
Avg price
Incredible$40.07avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Good950.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.20–$178.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$205K$205K/yr · 306K searches
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate