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54

under deck waterproofing system

Worth a look

Shows a thin review moat (176 avg reviews), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 73Conversion 41Competition 47Returns 80Price range 37Avg price 91Brand share 44Review moat 91Quality gap 73

Review moat

Great175.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$56.60

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Good+57.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay$11.12–$241.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$24K

$24K/yr · 13K searches

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