49
uk to us plug adapter
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.29–$25.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,820.48avg incumbent reviews — the moat a new listing must climb
Market size
Okay$174K$174K/yr · 122K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality