40
uglu dashes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.16avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$7.46–$45.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,275avg incumbent reviews — the moat a new listing must climb
Market size
Okay$127K$127K/yr · 38K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand