27
uei manometer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great470.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$278K$278K/yr · 44K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$232.87avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Price range
Bad$41.02–$785.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price