52
u bracket
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a small market ($60K/yr) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great179.8avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Good$6.02–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 222K searches
Signals No Dominant Brand