55
type 2 hard hat
Worth a lookShows a thin review moat (138 avg reviews), but soft demand (-4.5% this quarter) keeps it on the watch list.
Review moat
Great137.62avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$83.02avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$24.53–$157.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$145K$145K/yr · 92K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Signals High Price