56
turp
Worth a lookShows a sweet-spot price point ($41.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$41.38avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.18–$130.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,812.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 21K searches
Signals No Dominant Brand