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trion air bear filter 20x25x5 merv 11
Launch itA $1.1M/yr market growing +16.0% this quarter with returns at 1.1% — clears our launch bar.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$77.91avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 94K searches
Price range
Good$31.08–$129.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,713.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price