48
trim reveal tool
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great188avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$9.88–$25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$49K$49K/yr · 43K searches
Growth
Bad-33.5%90-day search growth — must beat 0% to launch