35
triangle screwdriver
Skip itPrices mostly outside the sweet spot ($4.94–$13.20) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Okay3,155avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.32avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 81K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$4.94–$13.20cheapest to priciest tracked listing — scored on the share inside $15–$100