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triangle lights
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great471.46avg incumbent reviews — the moat a new listing must climb
Avg price
Good$108.84avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$363K$363K/yr · 407K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Price range
Okay$27.49–$285.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand