61
trailer gate latch
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Price range
Great$8.49–$86.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great250.8avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 100K searches