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trade show lighting
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Review moat
Great264.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$84.42avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.33–$189.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 18K searches