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track lighting
Worth a lookShows a sweet-spot price point ($66.01 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Great$66.01avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 1.4M searches
Competition
Great37%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good752.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$20.10–$194.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale