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53

tornado lamp

Worth a look

Shows a sweet-spot price point ($24.10 avg), but a small market ($91K/yr) keeps it on the watch list.

Market size 23Growth 54Conversion 40Competition 32Returns 65Price range 95Avg price 95Brand share 50Review moat 71Quality gap 82

Avg price

Incredible$24.10

avg listing price — sweet spot $15–$100

Price range

Incredible$18.25–$35.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good660.81

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Good+26.0%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$91K

$91K/yr · 117K searches

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