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torch tips
Worth a lookShows low returns (0.6%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great103.55avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$31.32avg listing price — sweet spot $15–$100
Price range
Great$9.63–$98.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 36K searches
Signals Low Review Barrier