61
tools
Launch itA $25.6M/yr market growing +0.1% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$25.6M$25.6M/yr · 32.0M searches
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$61.65avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Okay$4.65–$312.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,571.91avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale